Aircel / Aircell

The Aircel Group is a joint venture between Maxis Communications Berhad of Malaysia and Apollo Hospital Enterprise Ltd of India, with Maxis Communications holding a majority stake of 74%.

aircel logo

Aircel name signifies Air and Cell which means you use the Cell phone to make a call using over the air / OTA or operator .. The name should not be confused with Airtel who is another mobile operator

Operations started in 1999 and became the leading mobile operator in Tamil Nadu within 18 months. When other operators where concentrating on major cities - they captured the rural market

Chennai operations started in December 2003

In 2005 operations were kicked off in Eastern frontier circles .

The company has been offering service in following 14 circles since then

Chennai,
Tamil Nadu,
Assam,
North East,
Orissa,
Bihar,
Jammu & Kashmir,
Himachal Pradesh,
West Bengal,
Kolkata,
Kerala,
Andhra Pradesh,
Karnataka
Delhi.

Now in 2009 after a new road of spectrum allocation by the government and TRAI - the company has established itself in 13 new circles including

These include Delhi (Metro), Mumbai (Metro), Andhra Pradesh, Gujarat, Haryana, Karnataka, Kerala, Madhya Pradesh, Maharashtra & Goa, Rajasthan, Punjab, UP (West) and UP (East).

Customer base : 16 million

Interesting Note : They are sponsors of the the Chennai Super Kings in the IPL - India version of the T20 Cricket Tournament

Tamil Actor Surya is brand ambassador for the brand.
Official Website

2 Comments so far

  1. aman on April 24th, 2009

    Sir,
    i would like to know about when logistics for aircell is going to introduce in madhya pradesh.

    Regards
    Aman

  2. Ravi Khanolkar on March 9th, 2010

    Dear Sirs,
    Have been reading articles on the progress of your Co. and have also noticed the increase in hoardings in Bangalore City (where I live) over the past several months.I thought it would be a good idea to move forward on advertising via the radio (affordable & effective)to cash in on a segment of of listeners of popular music.

    I’m a Classic Rock and Blues radio jockey having broadcasted on the recently closed World Space satellite radio and have also done privately sponsored shows for a reputed Chennai based firm in Bangalore and Chennai in the formats mentioned. Since you have a a network that’s doing well in areas where both the genres are appreciated and also have a wide listener ship I felt it would be a good idea to do a show which could go from anything between one and eight cities namely Mumbai,Delhi,Kolkata,Chennai,Bangalore,Hyderabad,Cochin and Pune.Though classic rock and blues are widely listened to there is no radio station that is currently doing the same. You’ll start with a captive audience and this I’m sure will go a long way in promoting your brand.

    As I’d mentioned earlier it’s very affordable and the ideal time slots for the show are available. Let me know what you feel.Looking forward to hearing from you soon.
    Regards,
    Ravi Khanolkar

    Please check– Sunday Morning On WorldSpace (facebook)

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